QR Codes are a common sight now. From packaging of food products to the walls of buildings, you can find various types of QR Codes almost everywhere. From this, it is clearly evident that the use of QR Codes is soaring day-by-day. But what is the QR Code usage in numbers? What are the actual QR Code statistics?
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5 Genius Examples of QR Codes in Marketing
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Ever since they were introduced to the world of marketing and consumer advertising, QR codes have been praised as a very convenient way to increase conversion rates by bringing the potential customer to the company website immediately. Moreover, they play an important role in more targeted product and loyalty marketing. Despite this, we can also often find articles criticizing it. But why is that? Is it the technology itself, or are businesses failing in using it the right way?
QR Codes first appeared at the start of the decade and marketers jumped at the fresh idea of engaging their audience with print media. But if you are a marketer who used QR Codes back then, you probably hate them. And you are not wrong. Back then, the end-users had a terrible experience using QR Codes: